Teams at Hertz

Own and execute partnership marketing strategies with airlines, hotels and travel partners to drive revenue, membership growth and brand awareness. Manage partner relationships, develop annual joint marketing plans, run promotional campaigns, analyse performance, manage budgets/POs, coordinate cross-functional stakeholders, optimise distribution displays and improve customer enrolment and loyalty.

Design and build a greenfield marketing data foundation: tracking/tagging, identity strategy, data pipelines, integrations (GA4, Salesforce, Databricks, COGNOS), data modeling and QA, dashboards, attribution/MMM, governance and compliance. Serve as primary contact for marketing data issues, enforce standards, prioritize analytics backlog, and enable stakeholders.