Jobs at Hertz

Supports change planning and adoption for digital intelligence initiatives across global markets and franchisees. Coordinates stakeholder engagement, impact assessments, communications, training, readiness, launch activities, feedback, adoption measurement, and reinforcement. Maintains readiness plans, tracks risks and adoption indicators, provides governance updates, and escalates issues. Translates technical delivery information into practical actions that help stakeholders implement and embed new data, technology, analytics, AI, and automation capabilities.

Manages end-to-end delivery of digital intelligence and franchise technology initiatives, from roadmap definition and requirements through rollout, adoption, governance, and benefits realization. Coordinates cross-functional teams, manages risks, dependencies, resources, and executive reporting, while improving data foundations, analytics, AI, automation, and digital capabilities across a global franchise network.

Leads the Franchise Transformation Office, orchestrating corporate-to-franchise conversions and franchise-platform capability development. Owns integrated planning, governance, readiness, risks, dependencies, communications, change management, investment tracking, and value realization. Partners with senior executives and cross-functional leaders to drive transaction waves, capability launches, decision-making, and transition to steady-state operations. Builds the transformation team, establishes repeatable program-management disciplines, and ensures execution remains aligned with strategic and financial objectives.

Leads end-to-end franchise conversion transactions from structuring through signing, closing, and post-close execution. Coordinates internal teams and external advisors, manages transaction agreements, diligence, counterparties, transition service agreements, regulatory compliance, timelines, costs, governance, and separation activities. Connects deal execution with operational transformation, capability building, financial considerations, and executive decision-making. Requires extensive M&A, divestiture, carve-out, transaction advisory, cross-border, agreement management, financial tracking, and stakeholder coordination experience.

Owns Hertz’s franchise performance management system end to end, including scorecards, KPIs, dashboards, benchmarking, reporting, governance, rewards, consequences, business-review routines, coaching tools, and adoption. The role translates performance data into actionable insights and best practices while coordinating Franchise Growth, Operations, Data & Analytics, Technology, Finance, Audit, and franchisee stakeholders. It establishes consistent scoring, accountability, data quality, and continuous improvement across global franchise operations.

Coordinates website updates, CRM campaigns, newsletters, marketing content, campaign assets, partner communications, and localized marketing execution across European markets. Manages website and CRM content, supports SEO and lead nurturing, monitors engagement and marketing KPIs, maintains reports and calendars, and ensures GDPR compliance. Works with internal teams, agencies, developers, sales teams, and partners to deliver timely campaigns and promotional materials.

Manage car rental pricing and availability, develop analytics-driven revenue and mix optimization strategies, monitor market trends, automate pricing execution and quality control, produce reports and forecasts, and collaborate with corporate and field teams to improve revenue, utilization, and forecast accuracy.

Provide risk‑based, pragmatic legal counsel on global franchise matters: draft and negotiate franchise and licensing agreements, prepare disclosure documents, advise on franchise law, support compliance programs, resolve pre‑litigation disputes, and partner with operations to implement franchise strategies.

Design and build a greenfield marketing data foundation: tracking/tagging, identity strategy, data pipelines, integrations (GA4, Salesforce, Databricks, COGNOS), data modeling and QA, dashboards, attribution/MMM, governance and compliance. Serve as primary contact for marketing data issues, enforce standards, prioritize analytics backlog, and enable stakeholders.