Jobs at Hertz

Coordinates website updates, CRM campaigns, newsletters, marketing content, campaign assets, partner communications, and localized marketing execution across European markets. Manages website and CRM content, supports SEO and lead nurturing, monitors engagement and marketing KPIs, maintains reports and calendars, and ensures GDPR compliance. Works with internal teams, agencies, developers, sales teams, and partners to deliver timely campaigns and promotional materials.

Manage car rental pricing and availability, develop analytics-driven revenue and mix optimization strategies, monitor market trends, automate pricing execution and quality control, produce reports and forecasts, and collaborate with corporate and field teams to improve revenue, utilization, and forecast accuracy.

Provide risk‑based, pragmatic legal counsel on global franchise matters: draft and negotiate franchise and licensing agreements, prepare disclosure documents, advise on franchise law, support compliance programs, resolve pre‑litigation disputes, and partner with operations to implement franchise strategies.

Design and build a greenfield marketing data foundation: tracking/tagging, identity strategy, data pipelines, integrations (GA4, Salesforce, Databricks, COGNOS), data modeling and QA, dashboards, attribution/MMM, governance and compliance. Serve as primary contact for marketing data issues, enforce standards, prioritize analytics backlog, and enable stakeholders.