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Supports change planning and adoption for digital intelligence initiatives across global markets and franchisees. Coordinates stakeholder engagement, impact assessments, communications, training, readiness, launch activities, feedback, adoption measurement, and reinforcement. Maintains readiness plans, tracks risks and adoption indicators, provides governance updates, and escalates issues. Translates technical delivery information into practical actions that help stakeholders implement and embed new data, technology, analytics, AI, and automation capabilities.
Travel
Manages end-to-end delivery of digital intelligence and franchise technology initiatives, from roadmap definition and requirements through rollout, adoption, governance, and benefits realization. Coordinates cross-functional teams, manages risks, dependencies, resources, and executive reporting, while improving data foundations, analytics, AI, automation, and digital capabilities across a global franchise network.
Travel
Leads the Franchise Transformation Office, orchestrating corporate-to-franchise conversions and franchise-platform capability development. Owns integrated planning, governance, readiness, risks, dependencies, communications, change management, investment tracking, and value realization. Partners with senior executives and cross-functional leaders to drive transaction waves, capability launches, decision-making, and transition to steady-state operations. Builds the transformation team, establishes repeatable program-management disciplines, and ensures execution remains aligned with strategic and financial objectives.
Travel
Leads end-to-end franchise conversion transactions from structuring through signing, closing, and post-close execution. Coordinates internal teams and external advisors, manages transaction agreements, diligence, counterparties, transition service agreements, regulatory compliance, timelines, costs, governance, and separation activities. Connects deal execution with operational transformation, capability building, financial considerations, and executive decision-making. Requires extensive M&A, divestiture, carve-out, transaction advisory, cross-border, agreement management, financial tracking, and stakeholder coordination experience.
Travel
Design and build a greenfield marketing data foundation: tracking/tagging, identity strategy, data pipelines, integrations (GA4, Salesforce, Databricks, COGNOS), data modeling and QA, dashboards, attribution/MMM, governance and compliance. Serve as primary contact for marketing data issues, enforce standards, prioritize analytics backlog, and enable stakeholders.
