Teams at Helen of Troy Limited

Lead DTC eCommerce strategy for Osprey, Hydro Flask and Curlsmith across EMEA. Set vision, drive revenue, manage cross-functional eCommerce team (sales, merchandising, content, media, operations), own SEO and CRM strategies, oversee paid media and tech platform evaluations, optimize customer journey, plan inventory with finance/operations, and track KPIs to grow DTC business share.