Teams at Hearst

Develop and produce original, platform-first video formats for Hearst UK brands. Lead ideation, pitch development, production (studio and location) and post-production, working with celebrity talent and editors to optimize storytelling, thumbnails and titles. Use audience insight and performance data to iterate and grow YouTube and social audiences.

Develop, produce and iterate original YouTube-first video formats across Hearst UK brands. Lead ideation, production (studio and location), talent management, and post-production collaboration to optimise audience engagement using platform insights and performance data.

Lead strategy to maximise lifetime value of Hearst UK members and subscribers. Own onboarding, in-life engagement, retention, renewal and win-back across 13 brands; lead a team of four; partner with Product, Data, Editorial, Marketing and Commercial teams; run contact centre performance and measurement frameworks to grow LTV and reduce churn.