Teams at GWI

Owns the people and talent agenda for go-to-market teams, partnering with senior Revenue and Marketing leaders. Responsibilities include organizational design, talent management, employee relations, performance and compensation planning, sales incentives, engagement, headcount budgeting, and collaboration on hiring and development. The role requires UK employment law knowledge, commercial fluency, data judgment, AI fluency, and strong coaching and stakeholder-management skills.

Creates and executes B2B marketing content across articles, case studies, emails, social media, videos, website copy, sales enablement, and thought leadership. Develops content strategies, translates technical information into compelling messaging, maintains brand voice, creates basic visual assets, and optimizes content based on leads, conversions, and revenue impact. Collaborates with Product Marketing, Demand Generation, Sales, and PR teams in a hybrid, fast-paced environment.

Manages and expands enterprise technology and media client relationships, drives renewals and revenue growth, negotiates with senior stakeholders, leads client presentations, develops tailored proposals using consumer research datasets, and tracks sales opportunities in Salesforce. The role requires strong media and advertising networks, SaaS revenue knowledge, research methodology expertise, commercial resilience, strategic thinking, and the ability to influence C-level decision-makers.