Teams at Ford Motor Company

Lead discovery and data analysis to shape product roadmaps, translate business and financial needs into Agile user stories and technical specs, collaborate with engineers on solution design, optimize processes, run stakeholder workshops, and measure product outcomes across European markets.

Design, implement and optimise B2C CRM campaigns and journeys using the Marketing Cloud ecosystem. Collaborate with cross-functional teams and agencies to drive sales, loyalty and engagement, manage lead flows, measure campaign impact, ensure compliance, and support local CRM needs and operational projects.

Drive design and execution of B2B CRM campaigns and always-on journeys using the Salesforce Marketing Cloud ecosystem. Collaborate across sales, marketing, IT, data and agencies to create briefs, manage live campaigns, optimise lead flows and nurture streams, measure performance, provide insights, support market-specific CRM needs, and ensure compliance with audit and regulatory processes.