Teams at Flo Health Inc.

Lead integrated, insight-led campaigns supporting Flo’s commercial growth and brand leadership in the perimenopause category. Responsibilities include campaign planning and execution, positioning, creative development, cross-functional coordination, campaign calendar ownership, partnership and channel development, budget management, and performance analysis focused on installs, revenue, and commercial impact.

Leads Flo’s global PR and external communications strategy across corporate, consumer, product, scientific, and executive communications. Responsibilities include building reputation and media relationships, translating medical and technical subjects into accessible narratives, advising executives, managing crisis and issues communications, leading a global communications team, overseeing agencies and budgets, and coordinating communications across healthcare, technology, privacy, science, and public policy.

Lead end-to-end creative strategy across brand, performance marketing, production, and AI. Manage a 20-person creative team, drive acquisition and subscription outcomes, unlock new audiences, improve production efficiency, establish creative measurement systems, and present performance insights to executives and the board.