Teams at Ekimetrics

Manage high-impact marketing effectiveness programmes, oversee project governance, mentor teams, and drive strategic client insights, focusing on business growth.

Lead and deliver end-to-end marketing analytics and MMM projects for global clients. Translate econometric and MMM insights into actionable business recommendations, manage client relationships, and lead teams (3–8 consultants). Support project planning, design, and implementation while communicating results to technical and non-technical stakeholders.

Lead end-to-end Marketing Mix Modeling (MMM) and marketing effectiveness projects, applying econometrics, Bayesian and machine learning methods. Manage small teams, build dashboards, translate analytics into C-suite recommendations, optimize marketing spend and campaign ROI, run client workshops, mentor junior staff, and support business growth and thought leadership activities.