Teams at EF Education First

Execute multi-channel B2B digital marketing campaigns: email, paid search and social; manage website content and AI-assisted processes; analyze performance, write copy, support webinars, and collaborate with creative, sales, and operations to drive lead generation and brand awareness.

Lead CRM governance and commercial process design to improve sales productivity and customer experience. Translate stakeholder requirements into scalable CRM solutions, drive data quality and standards, prioritize system enhancements with Salesforce and technical teams, and measure adoption and operational performance to support revenue growth and retention.

Develop and produce B2B content (articles, white papers, case studies, web, email, social, video, podcast) to drive brand awareness and lead generation. Co-design content strategy and calendar, run webinars, enforce brand tone, optimize content for SEO/email, measure performance, and collaborate cross-functionally to support sales.