Teams at CTM Data & Electrical

Create and manage targeted audiences, build and optimize automated and one-off CRM campaigns, and deliver personalized communications across email, push, in-app, onsite, and performance marketing channels. Use Braze, Movable Ink, HTML, and SQL while ensuring campaign accuracy, regulatory compliance, data protection, and continuous performance improvement. Collaborate with stakeholders to deliver customer-focused campaigns.

Develop and deliver personalized CRM campaigns across email, push notifications, in-app messaging, on-site experiences, and performance marketing channels. Use Braze, Movable Ink, customer data, and analytics to optimize engagement and campaign performance. Collaborate with cross-functional agile teams while ensuring FCA, GDPR, and internal governance compliance.

Own the product strategy and roadmap for customer growth, using customer insight, market understanding, experimentation, and performance data to improve digital journeys. Build commercial cases, prioritize opportunities, lead initiatives from discovery through optimization, and collaborate with Product, Engineering, Design, Data, Commercial, and Marketing teams. Influence senior stakeholders, drive measurable outcomes, and coach others on product management best practices.