Teams at The Coca-Cola Company

Lead global commercial strategy and operating model to scale Crafted Beverages with bottlers, McDonald's OUs, and cross-functional teams. Build commercialization playbooks, business cases, KPIs, and deployment frameworks to drive revenue, margin, incidence, and market rollout while aligning stakeholders and ensuring scalable execution.

Lead development of global connected media strategies that integrate AI, creators, retail media, and commerce to drive measurable brand growth. Champion media innovation, scale playbooks across markets, partner with agencies and tech partners, and embed advanced analytics, predictive modeling and agentic workflows to improve media effectiveness and adoption.

Lead Sprite's Europe brand and business agenda across 40+ markets: define long-term brand ambition, drive portfolio and P&L outcomes, accelerate innovation and commercialization, oversee integrated IMX brand-building, ensure world-class commercial execution with bottlers and commercial teams, and inspire high-performing cross-functional teams to deliver sustained financial and equity growth.