Teams at ClassPass

Execute and optimise international paid social acquisition campaigns across Meta and TikTok to drive ClassPass free-trial sign-ups. Responsibilities include campaign setup, budget pacing, audience and creative testing, performance monitoring, conversion optimisation, and collaboration with creative teams. The role focuses on improving acquisition efficiency against CPA, CAC, and ROAS targets.

Own the B2B partner acquisition funnel from lead capture through signed partnership. Build lifecycle nurture campaigns, coordinate lead handoffs with Sales, improve scoring and routing with MarTech and RevOps, run conversion tests, and report on funnel performance using SQL and Hex. The role also focuses on email deliverability, attribution, lead quality, platform optimization, and personalized engagement across email and SMS.

Own ClassPass’s AEO and GEO strategy across AI platforms and search engines. Monitor and improve how the brand is represented, develop reporting tied to business outcomes, lead scalable content systems, manage app store optimization, and drive off-site, organic social, and go-to-market initiatives. The role requires cross-functional program management, stakeholder alignment, testing, data analysis, and process development for emerging search workstreams.