Jobs at ClassPass

Execute and optimise international paid social acquisition campaigns across Meta and TikTok to drive ClassPass free-trial sign-ups. Responsibilities include campaign setup, budget pacing, audience and creative testing, performance monitoring, conversion optimisation, and collaboration with creative teams. The role focuses on improving acquisition efficiency against CPA, CAC, and ROAS targets.

Own the B2B partner acquisition funnel from lead capture through signed partnership. Build lifecycle nurture campaigns, coordinate lead handoffs with Sales, improve scoring and routing with MarTech and RevOps, run conversion tests, and report on funnel performance using SQL and Hex. The role also focuses on email deliverability, attribution, lead quality, platform optimization, and personalized engagement across email and SMS.

Own ClassPass’s AEO and GEO strategy across AI platforms and search engines. Monitor and improve how the brand is represented, develop reporting tied to business outcomes, lead scalable content systems, manage app store optimization, and drive off-site, organic social, and go-to-market initiatives. The role requires cross-functional program management, stakeholder alignment, testing, data analysis, and process development for emerging search workstreams.

Owns the conversion rate optimization roadmap for ClassPass consumer and partner websites. Manages CRO developers across B2C and B2B tracks, develops data-backed test hypotheses, prioritizes experimentation, and leads stakeholder reviews. Partners with Engineering on server-side testing, Creative on test design, Product and Marketing on feasibility, and Business Intelligence on trusted test data and dashboards. Requires front-end development expertise, A/B testing experience, technical judgment, and cross-functional leadership.

Own ClassPass’s answer engine optimization strategy across AI platforms and search engines. Monitor and improve how large language models describe the brand, build reporting tied to business outcomes, manage scalable content systems, oversee app store optimization, and drive off-site, organic social, and go-to-market initiatives. The role requires cross-functional program management, stakeholder alignment, systems thinking, and experimentation in an emerging, difficult-to-attribute channel.

Leads and coaches a team of Field Account Executives acquiring fitness, wellness, and experiential partners across the UK and Ireland. Owns sales strategy, territory management, forecasting, pipeline performance, partner negotiations, onboarding improvements, and quota attainment. The role requires field-based relationship building, regular market travel, data-driven coaching, and collaboration with the UK and Ireland Country Manager.

Lead measurement, forecasting, and reporting for acquisition and retention. Analyze channel and geography performance, build dashboards, develop business cases, design measurement frameworks (media mix, incrementality), and present insights to senior stakeholders while partnering with Finance, Product, and Marketing.

Lead lifecycle programs to reactivate lapsed users and convert leads across email, push, in-app, and SMS. Use Braze and in-house tools to design, execute, and A/B test campaigns, analyze cohorts and behavior, map flows, and partner with Product, Creative, Analytics, and Finance to drive reactivation, conversion, and engagement growth.