Teams at Charlotte Tilbury

Develops and executes global influencer marketing strategies and campaigns across beauty categories, including color, fragrance, and holiday. Manages influencer relationships, talent negotiations, contracts, budgets, content assets, affiliate recruitment, regional collaboration, reporting, and performance analysis. Provides strategic guidance to global marketing teams and markets while driving brand awareness, advocacy, conversion, and KPIs through influencer activations.

Assist with global paid search and shopping campaign execution, account hygiene, performance reporting, budget management, bidding optimization, and asset coordination. Analyze campaign performance, market trends, consumer behavior, and marketing technologies to improve acquisition, revenue, and efficiency. Collaborate with SEO, CRM, ecommerce, finance, content, and translation teams while supporting purchase orders and monthly reconciliation.

Owns Charlotte Tilbury’s global professional membership program, including strategy, proposition, commercial planning, recruitment, member lifecycle, revenue growth, retention, governance, and VIP development. Leads partnerships with professional organizations, academies, events, and ambassadors while using customer data, CRM, AI, and automation to improve program performance. Manages the Global Pro Programme Coordinator and collaborates with regional, digital, commercial, CRM, education, PR, and events teams.