Teams at CFA Institute

Leads CFA Institute’s macro systems and strategic foresight capability, analyzing structural disruptions affecting global finance. Develops scenario frameworks, transmission mechanisms, and decision-support insights; stress-tests research, standards, policy, and advocacy assumptions; produces executive briefings and external thought leadership; engages senior stakeholders and represents the organization externally. Manages and develops a specialized multidisciplinary team while translating complex uncertainty into clear priorities, implications, and recommendations.

Develops CRM segmentation, audience strategies, predictive models, and personalized marketing campaigns using Salesforce platforms and SQL. Maintains audience libraries, validates data pipelines, governs customer data, supports experimentation and performance measurement, and creates lookalike and suppression audiences. Collaborates with Data Engineering, Data Science, IT, and marketing teams to ensure data quality, privacy compliance, campaign accuracy, and operational efficiency. Mentors analysts and marketers while improving CRM processes and personalization capabilities.

Leads technical foresight on how AI and emerging technologies may reshape global finance. Assesses AI capabilities, architectures, scaling, constraints, governance, failure modes, and systemic risks; translates findings into scenarios, hypotheses, briefings, research priorities, and thought leadership. Partners with research, standards, advocacy, and industry stakeholders to stress-test assumptions and evaluate technology’s implications for investment workflows, institutions, markets, professional roles, and standards.