Teams at Butternut Box

Own the additional products and gifting roadmap across two brands, leading physical product development from concept and formulation through testing, manufacturing trials, launch, and post-launch review. Manage one direct report, third-party manufacturers, suppliers, and cross-functional stakeholders. Oversee product specifications, nutritional targets, testing, claims substantiation, compliance, cost analysis, margins, pricing, and commercial performance for food and non-food pet products.

Own the end-to-end retention CRM lifecycle across 10+ markets, including onboarding, engagement, upsell, churn prevention, and re-onboarding. Lead a team of four, develop scalable CRM architecture and event-based journeys, manage vendors, and partner with Product, Marketing, Engineering, Data, and Customer Love. Drive retention, churn reduction, engagement, LTV, attribution, and ROI through rigorous testing, cohort analysis, and commercial prioritization.

Plan, coordinate and deliver events to drive customer acquisition for Butternut Box and Marro. Scout opportunities, negotiate rates and locations, manage logistics, build organiser relationships, track KPIs and analyse event performance to refine strategy.