Teams at Better Collective

Lead and grow the affiliate networks team by identifying, recruiting, onboarding and managing partners, providing reporting and analysis, optimizing user journeys with CRM, ensuring compliance, collaborating on marketing campaigns, and owning team performance and development to meet KPIs and revenue targets.

Lead an SEO and content team to drive performance for a major North American sports betting and igaming asset. Define keyword strategy, plan evergreen and event-driven campaigns, manage external stakeholders, support local teams, drive content production, and evaluate site performance to meet business goals.

Lead FUTBIN's long-term product and commercial strategy, own the full P&L, drive user acquisition, retention and monetisation, manage cross-functional teams, prioritise the roadmap using data, develop partnerships and new revenue streams, ensure platform performance and scalability, and report key business KPIs to executive leadership and investors.