Teams at ASOS

Owns the architecture and delivery of ASOS’s internal Developer Experience platform, including Backstage, golden paths, engineering metrics, DORA instrumentation, and AI-assisted tooling. Designs scalable platform features, establishes engineering standards, mentors engineers, and shapes technical direction. Integrates GitHub Copilot, MCP servers, and other agentic AI workflows while evaluating their effectiveness and safety. Collaborates with platform, security, infrastructure, and product engineering teams to improve onboarding, developer productivity, and service delivery.

Manage a portfolio of brand partnerships for ASOS Media Group, serving as the primary commercial and marketing contact. Develop retail media proposals, grow advertising revenue, identify upsell opportunities, and present strategic recommendations. Collaborate with buying, retail, marketing, creative, production, ad operations, and insights teams to deliver campaigns. Advise brands on digital advertising, audience targeting, measurement, and emerging retail media opportunities.

Lead product vision, strategy, and roadmaps for ASOS’s enterprise transformation from Oracle to Microsoft Dynamics. Simplify complex operational processes, develop scalable capabilities, and apply AI, automation, and agentic workflows across supplier onboarding, inventory, fulfillment, and partner operations. Collaborate with Engineering, Data, Finance, Operations, Commercial, and senior stakeholders to prioritize initiatives, drive measurable outcomes, support organizational change, and coach product managers.