Teams at Armstrong Fluid Technology

The Regional Sales Manager will drive bookings, shipments, account growth, customer relationships, proposals, value-based selling, and market expansion across the Midlands, South West, and Wales. Responsibilities include CRM administration, forecasting, sales reporting, post-sale support, trade-fair participation, and collaboration on marketing and special projects. Candidates need an engineering degree, significant HVAC sales experience, strong technical and presentation skills, CRM proficiency, Microsoft Office 365 knowledge, a valid driving license, and regional travel availability.

Develops and executes UK sales and business development strategies for HVAC optimisation and energy upgrade solutions. Builds relationships with consultants, contractors, facility managers, engineers, and end users; identifies opportunities, influences specifications, grows accounts, closes projects, and meets bookings, revenue, and margin targets. Promotes energy-efficient Design Envelope products, leads workshops and demonstrations, supports technical proposals and ROI justification, collaborates cross-functionally, and provides market feedback. Regular UK travel is required for client meetings, events, and business development.

Lead regional sales across the Midlands, South West, and Wales by exceeding booking and shipment targets, managing customer accounts, developing new business, and promoting HVAC products and solutions. Build relationships with customers, distributors, and consulting engineers; deliver value-based sales presentations; maintain CRM records and forecasts; monitor market conditions; support trade fairs and special projects; and collaborate across departments to improve customer satisfaction and market share.