Teams at Arbor Education

Lead policy, market, competitor, customer, and strategic insights for Arbor’s education technology business. Analyze internal school data to identify national trends, guide strategy, and produce evidence-based thought leadership. Represent Arbor with the DfE, policymakers, think tanks, and sector influencers; monitor policy and legislative developments; advise leadership on risks and opportunities; and support PR and brand activity through data-led stories.

Own end-to-end content and brand channels for Arbor: produce and repurpose long- and short-form content, run web publishing and organic LinkedIn, embed AI-assisted workflows, manage SEO/AEO and HubSpot reporting, and coordinate freelancers, agencies and event/print collateral to drive leads and brand trust.

Lead product marketing for a core product suite: define GTM strategy, launch features, drive adoption and retention, enable Sales and Customer Success with messaging and collateral, analyze metrics and user feedback, and integrate AI tooling to automate and enhance marketing delivery.