Teams at Appfire

Own product marketing for a portfolio of B2B SaaS products, including positioning, messaging, go-to-market strategy, product launches, demand generation, full-funnel content, sales and partner enablement, and customer expansion programs. Conduct customer and competitive research, translate technical capabilities into business value, coordinate cross-functional initiatives, and measure impact across pipeline, trials, conversion, adoption, cross-sell, upsell, and revenue.