Teams at Afina

Lead Afina's digital PR and online partnership efforts: secure media placements, manage outreach and product seeding, build publisher and influencer relationships, run reactive and data-driven campaigns, and grow high-authority backlinks and earned media to increase brand visibility.

Own end-to-end email and SMS lifecycle marketing to drive repeat purchases, subscriptions, LTV, and retention. Build and optimize Klaviyo flows, campaigns, segmentation, and A/B tests. Improve deliverability and revenue per recipient while collaborating with growth, creative, and CX teams.

Design high-converting static creatives for paid social (Meta, TikTok, Instagram) and channels including Amazon, landing pages, and email. Collaborate with growth, media buying, and creative teams to produce fast, iteration-driven ad variations, turn UGC and reviews into performance visuals, maintain brand identity, and use AI tools and modern workflows to scale creative testing and conversion-focused output.