Teams at Afina

Lead Afina's digital PR and online partnership efforts: secure media placements, manage outreach and product seeding, build publisher and influencer relationships, run reactive and data-driven campaigns, and grow high-authority backlinks and earned media to increase brand visibility.

Create fast-paced, conversion-focused paid social ads for Meta, TikTok, Instagram Reels, and YouTube Shorts. Produce and iterate multiple ad variations, craft hooks, pacing, captions, sound design, and CTAs to maximize CTR and ROAS. Collaborate with growth/media teams and analyze winning creatives to scale performance.

Design high-converting static creatives for paid social (Meta, TikTok, Instagram) and channels including Amazon, landing pages, and email. Collaborate with growth, media buying, and creative teams to produce fast, iteration-driven ad variations, turn UGC and reviews into performance visuals, maintain brand identity, and use AI tools and modern workflows to scale creative testing and conversion-focused output.