Teams at 2K

The Senior Manager, International GTM for EMEA focuses on crafting regional marketing strategies for NBA 2K, overseeing paid media planning, managing external partnerships, and leading team development in a collaborative environment.

Lead development of a global brand strategy for a new sports gaming franchise. Define identity, audience segmentation, market prioritization, campaign leadership, agency management, in-game brand integrations, cross-functional collaboration, team management (direct reports), brand governance, and budget oversight to deliver culturally resonant marketing and measurable brand growth.

Serve as the operational hub for analytics, ML, and game intelligence initiatives. Facilitate end-to-end data science workflows, build roadmaps and schedules, manage Jira/Confluence workflows, mitigate risks and dependencies, coordinate cross-functional teams and global operations, and produce executive reporting to maintain visibility into analytical project status.