Manage end-to-end product marketing campaigns for the PGA TOUR 2K franchise, including live-service, seasonal, free-to-play, in-game lifecycle, partnership, influencer, and sporting-event activations. Develop product messaging, creative strategies, offer constructs, and execution plans while using player insights, analytics, and campaign performance data to optimize acquisition, engagement, satisfaction, retention, and revenue. Coordinate cross-functional internal and external partners, licensing stakeholders, and development teams.

Lead development of a global brand strategy for a new sports gaming franchise. Define identity, audience segmentation, market prioritization, campaign leadership, agency management, in-game brand integrations, cross-functional collaboration, team management (direct reports), brand governance, and budget oversight to deliver culturally resonant marketing and measurable brand growth.

The Senior Manager, International GTM for EMEA focuses on crafting regional marketing strategies for NBA 2K, overseeing paid media planning, managing external partnerships, and leading team development in a collaborative environment.