Thanks to its strong sports economy and ongoing investments from premier sports leagues, London has become a prime destination for sports marketing companies to get in the game.
In fact, according to a U.K. sports analytics outlook, the market is projected to reach a staggering revenue of more than $430 billion by 2030.
Below are a few companies contributing to this growth.
Sports Marketing Companies in London
- Genius Sports
- Hudl
- Stats Perform
- FairPlay Sports Media
- IMG ARENA
- Quidich Innovation Labs
- FANZO
- Sporty Group
- Two Circles
- PUMA Group
Sports Marketing Companies in London to Know
FANZO helps venues increase fan attendance through a digital platform for promoting and discovering live sports events. The company also offers digital advertising tools and performance tracking solutions for measuring success. Founded in 2011, FANZO has a London office that’s located near Shoreditch High Street.
Headquartered in the heart of London, FairPlay Sports Media operates a global network of sports and sports betting companies, such as oddschecker, WhoScored, vime, Confido Network and CasinoSmash. Its portfolio of brands engage more than 100 million monthly users, and its expertise extends to digital marketing.
London-based Sporty Group, which includes the flagship platforms SportyBet, SportyTV and Sporty Studios, describes itself as a “consumer internet and technology business with a strong presence in sports media, gaming and fintech.” The company has a primary focus on football and operates in 10 countries, including England.
Founded in London, IMG ARENA utilizes official sports data to support betting operators, rightsholders and media and broadcast businesses. In March 2025, sports tech company Sportradar announced an agreement to acquire the company, along with its portfolio of global sports betting rights.
Hudl provides over 6 million coaches across more than 40 sports with a suite of video and data products for coaching. Its offerings include tools for analyzing game footage and accessing data on both mobile and desktop. The company also has livestreaming solutions and supports audience engagement for advertisers. Since its founding in 2006, Hudl has grown to more than 3,000 employees.
Quidich Innovation Labs is a sports broadcasting and filming company that specializes in advanced camera services, including augmented reality and real-time player tracking. Through its offices worldwide, the company collaborates with major global media organizations such as the ICC, BCCI, Star Sports, Sony and BBC.
An investor in AI since 2015, Stats Perform gathers proprietary sports data and offers data collection and predictive analytics solutions across various sports sectors. Its technology is designed to enable both audience and revenue growth. The company’s global head office is located in London, north of Hyde Park.
PUMA Group, founded in 1948, is a global leader in sports footwear and apparel. Beyond its primary business, PUMA engages in sports marketing across various disciplines, developing worldwide campaigns with top athletes. The company also has a presence in London.
Two Circles specializes in sports marketing, working to help sports organizations grow their audiences and revenue across media rights, sponsorship, retail and licensing and ticketing. The company has 13 international offices and is able to partner with major sports entities like the NFL, Premier League, UEFA and EA.
Founded in 2001 as a betting data company, Genius Sports has since evolved into a multinational sports tech company that helps sports organizations leverage data and artificial intelligence to enhance fan engagement and drive revenue. The company is headquartered in London and also has offices around the world.
