Lead execution of a global social media strategy across LinkedIn, X, YouTube and other channels. Manage editorial calendar, write social copy, brief design/agencies, track engagement, and optimize timing and messaging. Monitor and ghostwrite executive LinkedIn content. Align social promotion with paid media, optimize site content for SEO/AEO, support digital campaigns, and use analytics/CRM/marketing automation to drive inbound traffic, engagement, and leads while collaborating cross-functionally.