Lead CRM analytics strategy and measurement across the customer lifecycle. Build attribution and experimentation frameworks, improve Customer 360 and lead scoring, deliver actionable insights to marketing and sales, and drive personalization and conversion improvements across global CRM and MarTech ecosystems.

Lead global analytics and insights strategy to unify customer data across marketing, CRM, dealers and retail. Drive performance marketing, attribution modelling, customer 360, experimentation, and data-led optimisation to improve conversion, retention, lifetime value, and executive decision-making. Build and lead a high-performing global analytics team.