Lead P&L and commercial transformation for a media brands portfolio, shifting revenue from rented traffic to owned audiences, data products, licensing, sponsorships, and events. Set pricing and yield strategy, lead sales for newsletters/data/events, develop commercial analytics and pitches, grow licensing and partnerships, and partner with B2B/B2C sales to cross-sell. Deliver a forecastable sponsorship pipeline and materially diversify revenue mix toward audience-first products.