Own end-to-end product strategy, roadmap, and go-to-market for Expedia's bidding platform. Lead development of an autonomous bidding system, define decision logic and monitoring, partner with data scientists and engineers, establish metrics and operating cadences, and align stakeholders to drive scalable, auditable bidding automation across channels.

Lead strategy and execution for Expedia's Room Shopping Experience, owning end-to-end product lifecycle. Translate traveler and data insights into requirements, run experiments (A/B tests), collaborate with design/engineering/analytics, and integrate AI/ML-driven personalization to improve conversion, engagement, and booking confidence across high-traffic, multi-brand shopping journeys.

Lead development of scalable marketing technology for automation, measurement, and personalization. Collaborate with engineering, data science, and analytics to build measurement and optimization tools, integrate generative AI, define requirements, write user stories and success metrics, and surface data infrastructure and schema for global marketing campaigns.