As the Director of Digital Success at GitLab, responsible for leading digital customer success initiatives, driving product adoption, and increasing customer retention through digital-first strategies. Collaborates with cross-functional teams to create innovative digital programs enhancing the customer experience. Develops and executes a comprehensive Digital Customer Success strategy aligned with long-tail customer segment needs. Oversees onboarding, feature adoption campaigns, and customer education initiatives. Tracks KPIs for Digital CS initiatives focusing on customer retention and expansion revenue.