Own Perk’s US and UK PR strategy, building Tier 1 relationships with business and financial media. Lead proactive pitching, crisis communications, corporate narrative development, executive profiling, media training, and translation of AI and technology developments into compelling stories. Manage PR agencies, measure coverage and ROI, and integrate AI tools into research, drafting, monitoring, and reporting. Partner closely with senior leadership, product, engineering, and global communications teams in a fast-paced, hybrid environment.