Lead profitable user acquisition strategy and execution for Gram Games and Merge Dragons! across major channels. Own growth planning, budget scaling, measurement, experimentation, ROAS, LTV, and full-funnel performance. Mentor UA managers and analysts while partnering with Product, Creative, ASO, and Data teams to improve acquisition efficiency, creative testing, reporting, and cross-functional execution.

Lead ASO and platform partnership strategy for a portfolio of mobile games. Own organic growth roadmap, secure featuring and editorial opportunities, run store listing experiments, optimize metadata and creatives, measure organic uplift, and mentor an ASO team while collaborating with Product, Creative, UA, and Data.