Entry-level social media coordinator supporting NBA 2K social marketing: publish content, monitor channels, engage audiences, analyze sentiment, contribute to content creation, and escalate issues to senior staff.

The Senior Manager, International GTM for EMEA focuses on crafting regional marketing strategies for NBA 2K, overseeing paid media planning, managing external partnerships, and leading team development in a collaborative environment.

Lead development of a global brand strategy for a new sports gaming franchise. Define identity, audience segmentation, market prioritization, campaign leadership, agency management, in-game brand integrations, cross-functional collaboration, team management (direct reports), brand governance, and budget oversight to deliver culturally resonant marketing and measurable brand growth.