Lead EMEA programmatic activation, directly managing UK programmatic campaigns and margins, overseeing the France trading lead, setting presales pricing, supporting sales and account growth, troubleshooting ad ops/tracking issues, building a London AdOps team, and partnering on analytics and post-campaign reporting to meet client KPIs.

Lead development of strategic, KPI-driven media plans and RFP responses for EMEA programmatic sales. Own end-to-end planning, present recommendations, design cross-channel campaigns (display, video, social, CTV, DOOH, audio), use internal and third-party data for targeting, collaborate with sales/analytics/partnerships, and improve proposal templates and workflows to drive revenue and consistency.