Develops and executes omnichannel trade marketing programs across France and Southern Europe retail and distribution channels. Responsibilities include localizing global campaigns, managing retailer relationships, creating POS and digital activations, training retail associates, analyzing campaign performance, coordinating events and launches, managing budgets and vendors, and providing market and competitor insights. The role collaborates closely with sales, brand, creative, merchandising, product, finance, and regional teams to improve brand presence, sell-through, and return on investment.