Lead design for the Ninja brand, creating product identities and scalable visual systems across packaging, DTC, Amazon, retail, video, and social. Partner with product, insights, and marketing to shape positioning, use Figma and AI tools to accelerate concepting, mentor designers, and present work to stakeholders while balancing brand building and performance.

Lead creative development of market-specific DTC campaigns and digital content across EMEA. Adapt global creative for local markets, direct photo/video shoots, manage production partners, and guide junior designers. Collaborate with regional marketing and global NPD teams, own briefs through delivery, and contribute to the DTC design system and brand voice to drive engagement and conversion.