Lead regional social media analytics across organic, earned, influencer, and paid activity. Translate social signals into actionable marketing and creative recommendations, develop outcome-oriented KPIs, establish benchmarks, and deliver executive reporting. Partner with regional and global stakeholders, agencies, and leadership while directing AI-assisted analytics workflows and automating recurring reports.

Leads predictive media analytics for the UK market, building forecasting, media mix modeling, attribution, and incrementality models. Owns KPI measurement, cross-channel optimization, audience and creative effectiveness, brand health evaluation, anomaly detection, dashboards, and actionable reporting. Partners with marketing, agencies, data, and engineering teams; mentors junior analysts; and supports Nordic and emerging European markets.

Lead predictive media analytics for France, Germany, and nearby European markets. Build forecasting, marketing mix modeling, attribution, and incrementality models; establish KPIs and measurement governance; optimize cross-channel media, audience, and creative effectiveness; monitor brand and ambassador performance; detect market signals; and create actionable dashboards. Translate complex analysis into recommendations, collaborate with marketing, data, engineering, and agency stakeholders, mentor junior analysts, and tailor measurement frameworks to market maturity.