Leads strategic CRM client relationships, advising senior stakeholders on CRM strategy, customer journeys, personalization, automation, AI, and data initiatives. Owns client health, adoption, satisfaction, ROI, QBRs, delivery oversight, risk mitigation, renewals, upsell, and cross-sell growth. Partners with Sales, Delivery, Product, Engineering, and Consulting teams to ensure successful implementations and long-term customer outcomes.

Leads Zeta’s UK enterprise customer-growth strategy across retention, expansion, executive relationships, and delivery. Builds and manages a Key Account Director organization, establishes strategic account plans, coordinates cross-functional teams, identifies expansion opportunities, manages customer risk, and improves revenue retention and product adoption. The role develops repeatable customer-growth playbooks, strengthens executive engagement, and scales the model across EMEA.