Manage a roster of YouTube artist and label channel partners, serving as the primary contact and delivering post-launch strategy, programming, optimization, reporting, audits, and troubleshooting. Analyze channel performance, develop actionable recommendations, support campaigns, resolve video-related issues, maintain platform records, and identify service upsell opportunities. The role requires strong client relationship management, digital video expertise, creativity, analytical ability, and proficiency with YouTube tools and creative software.
We are seeking a motivated, forward thinking, and dynamic YouTube Channel Strategist to join our UK team. Ideally you will have experience advising artist and label clients on Youtube strategy.
This position reports to the Director, Channel Strategy, with project direction from Relationship Manager Lead. The role serves as the dedicated manager for a roster of YouTube channel partners.
The ideal candidate is relationship driven, both creative and analytical, and comfortable working proactively and autonomously.
The Orchard teams meet in the London, Kings Cross office between Monday-Thursday. Fridays are spent working remotely.
What you'll do:- Serve as the primary point of contact for artists, labels, and Relationship Managers across an assigned roster of priority channels.
- Maintain consistent and effective communication with internal teams and external partners.
- Execute strategic post launch initiatives across marketing, optimization, and growth activities to maximize reach, retention, revenue, and overall client satisfaction within a high touch service model.
- Provide ongoing, hands on support including programming, optimization, analysis, reporting, content strategy, marketing support, and troubleshooting.
- Deliver exceptional service for MCN clients and internal teams (Relationship Managers, Rights Management, Operations, and others) to ensure video related issues are resolved quickly and accurately.
- Conduct detailed channel and video audits with actionable recommendations and implementation plans.
- Track, analyze, and report on channel and category performance using metrics such as CPM, viewership trends, and audience demographics.
- Collaborate with Relationship Managers, Marketing, and Audience Development to leverage YouTube for key campaigns and to develop platform specific initiatives for priority artists and labels.
- Partner closely with the Director of Channel Strategy to communicate partner issues and roadblocks and ensure seamless post launch account management.
- Maintain accurate and up to date records across internal systems, YouTube CMS, and YouTube.com.
- Provide best practice guidance and tailored strategic recommendations to assigned clients.
- Identify opportunities to upsell Channel Strategy services.
- Minimum 3 years of digital video experience, including at least 3 years managing, programming, and optimizing YouTube channels.
- Fluency in a second language is highly preferred.
- Deep understanding of the digital ecosystem and the ability to leverage platforms such as user generated content and social media to achieve goals.
- Strong communication skills and the ability to work effectively with stakeholders at every level, from C suite executives to interns.
- Technically savvy, comfortable with data, and proficient in YouTube CMS, Microsoft applications, Google Workspace, and Apple applications.
- Familiarity with Photoshop, Final Cut Pro, Premiere, Illustrator, and After Effects.
- Strong passion for and knowledge of music.
- Ability to work flexibly, including outside of standard office hours when needed.
- Excellent communicator and relationship builder with a positive and collaborative approach.
- Creative, proactive, and able to contribute ideas and take initiative.
- Skilled presenter with strong problem solving abilities.
- Highly organized and capable of multitasking, prioritizing, and meeting deadlines.
- Adaptable to evolving workloads and comfortable working collaboratively with multiple stakeholders and clients
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
- We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
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Please note that applicants must be at least 18 years of age.
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