The Yield and Analytics Specialist analyzes advertising and media trading performance, develops optimization strategies, manages data, and collaborates on cross-functional projects. Responsibilities include performance analysis, strategy development, risk management, and continuous improvement to enhance trading operations and insights.
The Programmatic Specialist will play a critical role in the D/Cipher team by providing
in-depth analysis of advertising and media trading performance, developing
strategies to optimize yield, and supporting overall trading operations. The
ideal candidate will have a strong background in quantitative analysis,
advertising, media trading, and data-driven decision-making.
Key Responsibilities
Performance Analysis:
- Analyze advertising and media trading performance across various
platforms and channels.
- Develop and maintain comprehensive performance reports and
dashboards.
- Identify trends, anomalies, and opportunities for yield optimization.
Data Management and Analysis:
- Collect, clean, and manage large datasets from multiple sources.
- Use statistical and machine learning techniques to analyze data and
generate actionable insights.
- Ensure data accuracy and integrity in all analyses and reports.
Strategy Development:
- Collaborate with trading, sales, and technology teams to develop and
refine media trading strategies.
- Use quantitative methods to test and validate new trading strategies.
- Provide recommendations for improving trading algorithms and
models.
Collaboration and Communication:
- Work closely with traders, analysts, and other stakeholders to
understand their analytical needs.
- Present findings and recommendations to senior management and
stakeholders.
Collaborate on cross-functional projects and initiatives.
Required Experience:
- 2-4 years of experience in a quantitative analysis role
- 2-4 years of experience in advertising
- Strong proficiency in data analysis tools and programming languages
such as Python, R, SQL, and Excel.
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Knowledge of advertising platforms and media trading strategies
- Excellent analytical, problem-solving, and critical-thinking skills.
- Strong communication and presentation skills.
- Ability to work independently and collaboratively in a fast-paced
environment.
Preferred Qualifications:
- Experience with programmatic advertising and digital media trading
strategies.
Top Skills
Python
R
SQL
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