Future FWD is back for its second year – and it’s bigger and better than ever. Created by dentsu Sports International (DSI), this UK-based programme is built to open doors, spark ideas and give you a proper inside track into the world of sports and entertainment marketing, whilst being able to share with us latest Gen Z thoughts and insights that the sports and entertainment industry need to be aware of. Future FWD creates opportunities and shapes the next generation of sports marketing talent.
We know it can be tough breaking into this space – especially if you don’t already have connections or experience. Future FWD exists to change that. It’s here to help you grow, gain confidence and start building a career with impact.
Please note – this programme is unpaid but travel expenses are covered.
Job Description:
We welcome and encourage applications from UK-based candidates aged 18–24 (at the time of application).
Over six months (23 total hours), you’ll get access to:
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A place on the Introduction to Sponsorship Course with the European Sponsorship Association (online course)
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One-to-one mentoring from experienced professionals
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Access to real industry events
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In-person workshop with experts from DSI across strategy, creative, insights, partnerships and more
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The chance to publish your perspective on dentsu Sports International’s channels
This is your opportunity to get stuck in, learn from those already working in the industry and share your voice too.
We’re looking for bright minds with bold ideas – people who want to shape the future of fan-first marketing.
It’s not all PowerPoints either! – you’ll build real relationships, make lasting connections and get a sense of what working in this industry is really like – from the inside.
Key dates for 2025:
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Applications close – Friday 25th April (midnight)
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Interviews – W/C 5th May
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Programme kicks off – Monday 2nd June
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Virtual welcome – Friday 6th June
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In-person session at Dentsu Sports International – Wednesday 20th August
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Virtual Farewell – 27th November
Important Information - How to apply:
Instead of a CV answer the following questions in a creative way e.g. PowerPoint slides or video, just save a link to a word doc and submit in the CV/cover letter section or use the URL link/attachments field. Videos should be no more than 2 minutes.
- An introduction to yourself
- Fun fact or something unique about yourself
- Why you want to be in the programme
- What aspect of sports marketing interests you the most – Sponsorship, Content, Event Activation, Insights etc.
This programme is unpaid but travel expenses are covered.
Please note: Future FWD is designed to run alongside your current work, studies or other commitments. This is not a full-time role – but we do ask for your commitment across the full six months.
The programme is completely free to join.
Sound like your kind of thing? Submit a application as we’d love to hear from you!
dentsu does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience.
As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter.
Location:
London
Brand:
Mktg Sports
Time Type:
Part time
Contract Type:
Variable Hours
Top Skills
dentsu London, England Office
10 Triton Street, Regents Place, London, United Kingdom, NW1 3BF
