VP, Head of Product Marketing

The world of payment processing is rapidly evolving, and businesses are looking for loyal and strategic partners, to help them grow. 

Meet Nuvei, Nuvei is the global fintech building the infrastructure for every payment, everywhere. Its modular, flexible, and scalable technology enables leading companies to accept next-generation payments, offer all payout options, and benefit from card issuing, banking, risk, and fraud management services. Connecting businesses to their customers in more than 200 markets, with local acquiring in 52 markets, 150 currencies, and over 720 alternative payment methods, Nuvei provides the technology and insights for customers and partners to succeed locally and globally through one integration. 

At Nuvei, we live our core values, and we thrive on solving complex problems. We’re dedicated to continually improving our product and providing relentless customer service.   We are always looking for exceptional talent to join us on the journey!

Position Summary

The VP Head of Product Marketing is responsible for defining how Nuvei's products are positioned, packaged, launched, enabled, adopted and scaled across global markets.

Reporting to the CMO, this role sits at the intersection of Product, Commercial, Marketing and Customer Success, translating product capabilities into compelling market narratives, differentiated positioning, repeatable go-to-market motions and measurable commercial outcomes.

The role owns the full product marketing lifecycle—from market intelligence and customer insights through positioning, launch planning, sales enablement and post-launch adoption—ensuring Nuvei's products are not only built successfully but understood, adopted and sold successfully.

*This role is open to all locations in Europe, you should just be able to work in your chosen country without requiring sponsorship*

Key Responsibilities

Product Positioning & Messaging:

· Own the positioning, messaging and narrative architecture for Nuvei's product portfolio.

· Develop product value propositions for different industries, buyer personas and geographies.

· Maintain competitive differentiation and category positioning.

· Translate technical product capabilities into compelling commercial stories.

· Ensure consistency of product narratives across sales, marketing, analyst and partner communications.

· Design product naming strategy and architecture

Go-To-Market Strategy:

· Lead global go-to-market planning and execution for major launches, partnerships and strategic initiatives.

· Define launch strategies, market prioritization and rollout approaches.

· Establish launch tiering and prioritization frameworks.

· Partner with regional teams on localization and market-specific execution.

· Drive adoption beyond product launch through structured growth and reinforcement programs.

Sales Enablement:

· Own global product sales enablement.

· Develop training programs, playbooks, battlecards, talk tracks, FAQs and commercial collateral.

· Define "ready-to-sell" requirements and commercialization gates.

· Deliver live and on-demand training to commercial teams.

· Drive continued product adoption through just-in-time enablement models and AI-supported learning experiences.

Training the Sales Organization:

· Design and deliver structured product training programs that equip Relationship Managers, Sales Development, Account Management and other Commercial teams to confidently position, explain and sell Nuvei’s products.

· Build scalable training journeys for new product launches, onboarding, refresher learning and advanced product education.

· Ensure sales teams can translate product capabilities into relevant customer conversations, objection handling, competitive differentiation and commercial value.

· Measure training effectiveness through readiness, adoption, usage, pipeline influence and feedback from Commercial teams.

Shaping the Product Roadmap:

· Systematically capture, synthesize and prioritize input from Commercial teams to inform product roadmap decisions.

· Translate frontline feedback, customer demand signals, deal blockers, competitive insights and regional market needs into clear product recommendations.

· Partner with Product leadership to ensure roadmap priorities are grounded in commercial reality and aligned with Nuvei’s growth priorities.

· Create structured feedback loops between Product, Commercial and Customer-facing teams to improve product-market fit and accelerate adoption.

Market Intelligence & Customer Insights:

· Lead competitive intelligence and market analysis programs.

· Conduct win/loss reviews and customer research.

· Define ideal customer profiles and segmentation strategies.

· Gather feedback from customers, sales teams, partners and analysts to shape positioning and roadmap recommendations.

· Monitor industry, regulatory and competitor developments.

Analyst & Influencer Relations:

· Manage product-facing analyst engagement activities.

· Lead participation in analyst evaluations and market assessments.

· Develop thought leadership initiatives aligned to product strategy.

· Build relationships with analysts, partners and industry influencers.

Team Leadership:

· Lead, coach and develop the Product Marketing team.

· Build expertise across positioning, commercialization, competitive intelligence and enablement.

· Establish scalable operating models, processes and best practices.

· Drive collaboration across Product, Marketing, Commercial and Customer-facing teams.

• 10+ years of experience in Product Marketing, Go-To-Market, Commercial Strategy or related roles.
• Experience in payments, fintech, SaaS, commerce or technology businesses.
• Proven success launching and scaling complex products globally.
• Strong positioning, messaging and storytelling capabilities.
• Experience working closely with Product Management and Commercial teams.
• Strong project leadership and stakeholder management skills.
• Experience building sales enablement and commercialization programs.

The annual salary range for this role in these primary locations are:

Netherlands: €138,000-€158,000

Spain: €135,000-€151,000

France: €135,000-€154,000

Germany: €135,000-€156,000

Italy: €130,000-€150,000

Portugal: €130,000-€149,000

*These are all Gross (before tax)*

This range represents the expected starting salary for candidates hired into this role in the specified location. If the position is filled in a different location, a different salary range may apply due to objective factors such as local labor market conditions and cost of living.

This salary range may be inclusive of several career levels at Nuvei and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and specific location. Applicants not located in the primary location may request the annual salary range for their location during the interview process.

Specific benefits and details about what compensation is included in the salary range listed above will vary depending on the applicant’s location and can be discussed in more detail during the interview process.

Nuvei is an equal-opportunity employer that celebrates collaboration and innovation and is committed to developing a diverse and inclusive workplace. The team at Nuvei is comprised of a wealth of talent, skill, and ambition. We believe that employees are happiest when they’re empowered to be their true, authentic selves. So, please come as you are. We can’t wait to meet you

Our recruitment process may use automated tools, including AI, to support application management and candidate shortlisting.