VP of Finance

JAAQ (Just Ask A Question) is a pioneering mental health and wellbeing platform that leverages interactive video technology and AI to provide users with access to insights from world-leading experts and individuals with lived experiences. Our mission is to help the mental health of one billion people and democratise mental health support, making it accessible, engaging and stigma-free for everyone.

We are B2B2C with a growing consumer facing platform with goals to reach millions of MAU every month, currently in over 90 markets with the UK and US as our primary focusses. We also have a growing range of B2B propositions ranging from JAAQ Studio to JAAQ for business with more propositions launching through 2025. Our ambitions are big and unmatched in the mental health and wellness space. Our platforms have answered over 2 million questions and we work with over 350 (growing every week) doctors and clinicians, celebrities and people with lived experience. Want to help a billion minds? Read on…

And want to get a real feel for JAAQ? Look no further…

We are seeking a hands-on, visionary VP of Finance to lead JAAQ’s financial strategy and execution through its next stage of scale. This is not a back-office role—it’s a builder’s role. The VP of Finance will partner with the CEO, Board, and leadership team to drive growth, unlock new revenue opportunities, and establish JAAQ as a global category leader in mental health.

This role is more than finance—it’s about building the financial engine of a movement.

• Capital strategy & fundraising: Own the capital plan; lead equity and debt raises, manage investor relations, banking syndicates, and secondary processes.

• Revenue architecture & GTM partnering: Work with Product, JAAQ Studio and JAAQ for Business to monetise content, build enterprise contracts, and optimise channel economics and third-party solutions.

• Global finance operations: Build scalable accounting, multi-entity consolidation, treasury, tax, and procurement; ensure robust internal controls; revenue recognition (IFRS 15 / ASC 606), payments/FX, and royalties management.

• Data & reporting: Stand up real-time dashboards and board packs; instrument KPIs across growth, engagement, clinical quality, and profitability; drive experiment-readouts with Product & Growth.

• Risk, compliance & clinical governance support: Oversee audit, insurance, supplier risk; support security/privacy (e.g., SOC 2/ISO27001) and financial aspects of clinical governance appropriate to mental health.

• International expansion: Enable UK/US/APAC scale—entity setup, tax planning, payroll/benefits, regulatory readiness, and healthcare/commercial compliance.

• Team & systems: Hire and develop a high-performing finance org; implement the finance tech stack (ERP, billing/rev rec, FP&A, BI) and automate close/forecast processes.

• AI & automation in finance: Apply AI and analytics to forecasting, anomaly detection, fraud prevention, and working-capital optimisation.

• Stakeholder leadership: Partner with the CEO, Exec team and Board; foster a culture of accountability, speed, and ethical standards.

• Experience in senior finance leadership, with a strong record of scaling technology or platform businesses.

• Financial expertise – Not just a strong operator, but exceptional in financial modeling, unit economics, and making high-impact strategic tradeoffs.

• Scaling experience – Hands-on experience helping a startup scale, including building banking/fintech partnerships, tightening operations, and navigating regulatory and financial complexity at speed.

• Capital raising expertise: Demonstrated successful strong relationships with global investors and funds.

• Monetisation of content & B2B SaaS: Strong understanding of subscription, enterprise, and hybrid revenue models.

• Market expertise: Deep knowledge of the UK, US, and ideally Middle East and APAC markets.

• Builder mindset: Experience building a finance function from the ground up—processes, systems, teams, and scalable infrastructure.

• Proactive operator: Not just a strategist, but someone who rolls up their sleeves to create revenue opportunities alongside product, sales, and partnerships.

• Cross-model fluency: Ability to navigate and optimise the dynamics of B2B2C, direct-to-consumer, SaaS, and third-party health sector partnerships.
  

• Strategic Financial Leadership: Ability to translate JAAQ’s bold mission into clear financial roadmaps, ensuring sustainable growth and resilience.

• Growth Driver: Expertise in deploying capital efficiently while spotting and unlocking new revenue streams, both B2B and consumer-facing.

• Operational Excellence: Hands-on capability to design and scale financial operations, governance, and compliance for a global footprint.

• Investor Magnetism: Gravitas and credibility with top-tier investors, underpinned by strong storytelling and data-driven insight.

• Team Builder: Proven ability to attract, develop, and lead world-class finance teams.

• Mission Alignment: A passion for mental health accessibility, and the empathy to work in a space that requires sensitivity and responsibility.

• Be part of a mission-driven organisation making a tangible difference in mental health accessibility.

• Collaborate with a passionate, innovative, and supportive team.

• Opportunity to shape the content landscape of a rapidly growing platform.

• Competitive compensation, outstanding benefits package and equity options - a chance to own the future of JAAQ.

• Private Medical Healthcare / Gym Membership / Professional Development Budget

• Breather Days (for when you need to take time out at short notice to rest and recoup)

JAAQ is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.