VP Affiliate

Footballco is the world's leading football media company, built for the next generation of fans. Our mission is to give fans more of the game by building football communities that entertain, inform, and inspire action. We cover everything in football from news and analysis, original reporting, and social media content, to web stores, video, podcasts, newsletters, and live scores. With over 1 billion video views per month, 100 million social followers globally, and a reach of 800 million across web, social, and video platforms, Footballco is the world’s largest football media company and one of the largest digital media companies in sport globally.

About the Role

Footballco has an appetite to rapidly grow its affiliate business through expansion into new geographies and verticals and by establishing best practice operational delivery. The VP of Affiliate will come in and lead this next phase of expansion and be responsible for the strategy, budgeting and operational delivery of Footballco’s affiliate business.

While Footballco brands are known for creating engaging video and text based content, we’ve grown our affiliate business alongside the passion of football. Football fans have intent to watch games live and streamed. Travel to the game and make bets on the game’s results and in-play moments. While there are still opportunities to grow the affiliate business within football, there are also opportunities to grow our affiliate business alongside football with associated verticals and opportunities.

The VP of Affiliate will define the strategy for growing the affiliate business, looking at new relevant vertical markets and geographical opportunities. Sizing up opportunities in terms of relevance, revenue and costs to build a strategy to rapidly grow the affiliate business over the coming years. With a data led mindset the VP will determine which opportunities to prioritise and how to tackle each opportunity.

The role holder will lead the affiliate team and be instrumental in setting operational excellence. Through the use of data and insight the VP will oversee the content delivery team, making sure time and effort is optimised to drive revenue. Work with the product team to optimise page templates and user journeys to increase user conversions and set the marketing strategy to attract and convert an intent based audience. The VP will also oversee the deal negotiation of partners to drive the highest revenues and deal opportunities.

What you'll be doing:

• Implement a 3 year global affiliate strategy, engaging senior stakeholders to ensure alignment with company objectives and broader goals
• Communicate the affiliate strategy effectively within the team and wider associated teams to establish timely delivery of product needs, content delivery and marketing plans
• Conduct market and competitor analysis to identify and exploit affiliate growth opportunities
• Propose new audience research and discovery initiatives to better understand audience desires and intent to purchase
• Use BI and predictive analytics to forecast, optimise budgets, and drive YoY growth across Footballco brands and markets
• Oversee all Affiliate activity and be accountable for team performance
• Drive operational efficiencies by using data to focus efforts and streamline workflows
• Set up a reporting framework to monitor and analyse affiliate performance (FTDs, CPA, Rev-Share, Post click conversion rates)
• Own and take responsibility for the effective delivery of the affiliate content plans
• Collaborate with Product and Design teams to drive product innovations and development.
• Oversee the sales operation to define a strategy of partners to attract, types of deals to make, backing up negotiations with a data led approach
• Work with revops to set out an affiliate network proposition to expand the affiliate opportunities to other publisher partners
• Foster a culture of experimentation and continuous improvement.

What you have:

• Proven track record of building and growing a $5m+ Affiliate business, ideally within a media business.
• Extensive understanding of affiliate marketing and funnel analysis
• Experience leading teams through growth and transformation
• Previous experience in sports/gaming affiliation advantageous
• Strong leadership and people management skills
• Fluent in analysis and using data to create actionable insights to optimise workflows and output
• Strong stakeholder management skills, able to influence at senior levels
• Excellent negotiation, communication, and presentation skills
• Good knowledge of the affiliate technology landscape
• Strong problem solver with ability to manage and lead the team to push the solution and progress

Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.