The Video Director will lead shoots, direct performances for video ads, manage logistics, and optimize content based on ad performance data.
Job Title: Video Director (Performance Creative)
Location: Kennington, London
Employment Type: Full-time, Hybrid working in London.
Salary: £30,000 - £40,000
Essentials:
- Experience creating "Social First Content" or Delivering authentic performances from Talent/Contributors
- Providing a Portfolio or Showreel of relevant directing work is essential for all applications.ork is essential for all applications.
About Us
We are Hambi Media, part of the Soar Group! We’re a dynamic paid ads marketing agency specialising in DTC brands, helping them scale through high-performing, conversion-driven video content. Our creative team thrives on authentic storytelling, performance-driven visuals, and innovative production techniques that drive real results.
Role Overview
We’re looking for a Video Director with Self-Shooting abilities who can take ownership of directing performance driven video ads. You’ll be responsible for directing, some shooting (along side DOP), and analysing edits for high-performing ad creatives tailored for paid media (Meta, TikTok, YouTube, etc.). You must be skilled in both narrative-driven and Authentic UGC-style content (e.g. podcasts, street interviews, testimonials & viral organic concepts) while also understanding performance marketing principles.
Key Responsibilities
- Directing – Lead and execute shoots, working closely with talent, crew, and working both in studio & on location environments to create highly authentic performances that are native to social.
- Creative Concepting – Collaborate with the strategy and media buying teams to elevate ad concepts that convert.
- Camera Operation – Be hands-on with filming when needed, ensuring appropriate visuals optimised for paid social platforms.
- Testing & Optimisation – Analyse ad performance data and iterate on creative based on results.
- Production Logistics – Assist with managing shoot schedules, locations, talent, and equipment to deliver high-quality assets efficiently.
- Trend Awareness – Stay updated on the latest video trends, platform algorithm changes, and ad formats to ensure content remains fresh and effective.
Required Skills & Experience
- 3+ years experience in video production, directing, and self-shooting for digital marketing campaigns.
- Proven track record of creating high-converting paid ad content ideally for DTC brands.
- Strong camera and lighting expertise, with proficiency in operating & Shooting with Sony FX3, iphone cameras.
- Solid understanding of direct response marketing principles and how to craft video content that drives conversions.
- Ability to work independently, manage multiple projects, and meet tight deadlines.
- Strong ability to direct authentic & natural performances.
- Experience in UGC-style, TikTok-native, and mobile-first content creation is a must.
Bonus Skills
- Proficiency in Adobe Premiere Pro, After Effects, and other relevant post-production tools.
- Experience working with influencers and content creators.
- Knowledge of ad platform best practices for Meta, TikTok, and YouTube Ads.
What We Offer
- You will be part of a world-class team, made up of high-performing, motivated individuals working with large D2C brands around the world.
- You will learn from an experienced team how brands succeed and grow revenue via Facebook, Instagram and Tiktok.
- Ability to work from any location when not on shoots - with flexible working hours.
- Extra holiday - take your birthday off.
- Ability to progress into leadership roles in a fast-growing agency.
- Company pension scheme.
- Structured training and development.
- Lots of team building activities.
- Annual salary reviews.
- Bonus incentives.
- Flexible & Hybrid working (remote/ in-office mixture)
Top Skills
Adobe Premiere Pro
After Effects
Iphone Cameras
Sony Fx3
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