Value Initiatives Enablement Manager

Job Description
About Us
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we've achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3000 midsize and multinational companies.
Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively.
Come and be you with us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that's bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we're waiting with open arms. Come join us.
What this role is really about
The Value Initiatives Enablement Manager is responsible for activating HiBob's strategic GTM value initiatives and ensuring they translate into structured, scalable commercial execution across regions and segments.
This role bridges GTM strategy and field execution by leading the operational rollout of major initiatives tied to HiBob Value narrative (Not product releases) The focus is on ensuring initiatives move beyond launch into measurable adoption through structured programming, reinforcement and workflow integration.
In addition, the role ensures AI agents across GTM and CS reflect the correct value propositions, with content hygiene maintained and aligned to the latest playbooks and positioning guides. The role also supports proof-stage enablement by operationalising business case and ROI frameworks to strengthen late-stage commercial clarity and consistency.
Why join now
This is an opportunity to shape how HiBob wins at the final decision point. You'll have real ownership, strong executive support and the chance to make a visible impact on deal confidence, conversion and commercial outcomes as the business continues to scale.
Job Requirements

• Demonstrable experience in GTM enablement, commercial programme management or related roles
• Strong programme management and cross-functional coordination capability
• Excellent public speaking and presentation skills, with the ability to engage diverse audiences confidently
• Strong facilitator, able to gather, align and leverage subject matter experts to deliver structured, commercially relevant sessions
• Experience working with product, marketing and commercial teams to activate strategic initiatives
• Familiarity with AI tools and prompt-based workflows (no coding required)
• Strong organisational skills and ability to manage multiple initiatives simultaneously
• Clear communicator with the ability to translate strategy into structured execution
• This role would suit someone who is : Confident, outward-facing communicator who thrives in interactive settings and is comfortable leading sessions with diverse stakeholders.

Job Responsibilities
Value initiative management

• Lead end-to-end activation of strategic GTM value initiatives across segments and regions
• Translate business priorities into structured activation plans with defined audiences, milestones and outcomes
• Own initiative calendar planning, agenda design, SME and panel recruitment
• Design reinforcement plans to drive sustained adoption beyond launch
• Ensure initiatives are embedded into day-to-day commercial workflows

AI workflow & GPT enablement

• Ensure AI agents across GTM and CS reflect the correct value propositions and approved messaging
• Maintain content hygiene across AI workflows, aligned to the latest playbooks and positioning updates
• Partner with AI engineering teams and Revenue enablement team to embed initiative messaging into governed GPT workflows
• Monitor adoption, usage patterns and output consistency to ensure AI-enabled tools support effective commercial execution

Proof-stage enablement support

• Operationalise business case, ROI and commercial validation frameworks across sales
• Drive structured rollout of proof-stage tools and assets in partnership with GTM Strategy
• Reinforce consistent application of value narratives in late-stage commercial conversations
• Support integration of proof-stage frameworks into AI-enabled workflows where appropriate

Success indicators

• Strategic GTM initiatives achieve measurable adoption across regions
• AI agents consistently surface accurate and current value messaging
• Reduced reliance on static playbooks through workflow-embedded enablement
• Improved consistency of business case and ROI application in late-stage sales
• Positive feedback from GTM leaders on clarity, activation quality and execution impact

What you will NOT be responsible for

• Defining core product messaging, positioning or value narratives (owned by GTM Strategy and PMM)
• Owning sales methodology, CRM process design or inspection cadence (owned by Revenue Enablement)
• Delivering methodology training such as MEDDPICC or PANTS
• Building or maintaining AI infrastructure or engineering workflows
• Running full onboarding programmes or certifications
• Managing CS or marketing strategy

This role activates and embeds value initiatives into commercial execution. It works alongside Revenue Enablement to ensure alignment with established sales methodology, without owning or changing the methodology itself.
Benefits
HiBob is a village filled with amazing people and we're especially proud of that. It's a place where Bobbers can be themselves. We're about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you'll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:

• Company share options plan - every employee can eventually become a shareHolder
• Cash allowance for health insurance
• Annual vision allowance
• Annual Headspace subscription and wellness benefits
• Travel support (cycle scheme and season ticket loans)
• Hybrid working from day 1
• Work from home allowance - to get your home office set up!
• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
• Bob balance days - Enjoy a company-wide long weekend at the beginning of each quarter
• 2 Social Impact days per year for volunteering
• Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
• Pension scheme auto-enrolment from day 1
• Fun company and team social events (locally and virtually with our global teams)
• We love birthdays - take the day off and receive a special gift

If this sounds like something you've been looking for, we'd love to have you. Come on, join our village!
***Learn about HiBob's hybrid working model ***
BELONGING AT HIBOB
Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive, so we're committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire.
We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).
Please contact us if you'd like to discuss any adjustments to our process which might help you demonstrate your strengths and capabilities. We want you to bring the best of you. You can email [email protected] or speak to the recruiter when they arrange a call with you.
We will ask you to share some voluntary personal information as you apply. We want to have an opportunity to consider a diverse pool of qualified candidates. This information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. Please take a few moments to complete it. Hiring Managers do not have access to this information, and we will treat your information confidentially.