UK - Paid Search Manager

We’re looking for a Paid Search Manager to lead strategy, performance, and client relationships across a portfolio of paid search accounts. You’ll combine deep platform expertise with strategic thinking to deliver measurable growth for clients while mentoring junior team members.

You’ll work with a broad range of clients - from fast-growing SMBs to global enterprise brands - developing tailored strategies, driving innovation, and ensuring campaigns consistently deliver against performance goals.

This is a great opportunity for someone who enjoys building strategy, testing new ideas, and using AI and automation to drive performance.

• Build strong relationships with client stakeholders and lead client calls

• Communicate performance insights, recommendations, and strategy clearly

• Provide proactive updates on campaign performance and opportunities

• Develop a strong understanding of client goals, markets, and competitors

• Lead the strategy, setup, and optimisation of paid search campaigns

• Develop testing roadmaps to drive ongoing performance improvements

• Analyse performance data and translate insights into action

• Manage budgets and forecasts to ensure campaigns meet client goals

• Stay ahead of platform updates and emerging trends in paid media

• Identify opportunities to grow client accounts through expanded scope or new services

• Contribute insights and strategy to new business pitches

• Support the development of innovative tools, solutions, and approaches

• Mentor and support junior team members in their development

• Provide feedback and guidance on campaign work and strategy

• Share learnings and best practices with the wider team

• Strong experience managing paid search campaigns (Google Ads, Microsoft Ads)

• A strategic and analytical mindset with a passion for optimisation

• Excellent communication and client management skills

• Interest in AI, automation, and the future of digital  

• Experience mentoring or supporting junior team members

Work across media, creative, data, and measurement - not just one discipline

Lead a diverse portfolio of strategic and consultative client relationships

Be part of a collaborative team with a strong and supportive culture

Incubeta pays industry benchmark salaries. Salaries are reviewed regularly and can increase as you progress along your career path. We also offer additional performance-related bonuses, meaning our total compensation is highly competitive.

We offer a credit-based benefits package that allows you to choose from a wide range of options, including healthcare, additional pension contributions, gym memberships and more.

Our policies are forward-thinking and industry-leading, and they play a major role in shaping our outstanding culture. You can view a few of them here.

We have an in-house team of learning specialists who will support your onboarding and continued development. As a minimum, you’ll have a forward-looking development review every six months to discuss your career goals, with our L&D team on hand to help you achieve them.

If you like what you’ve read, hit the Apply button - we look forward to receiving your application.

We are an equal opportunities employer and are committed to ensuring that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity, nor is disadvantaged by conditions or requirements that cannot be shown to be justifiable.

If you are shortlisted, we’ll invite you to the next stage, which typically includes two or three interviews. We love giving feedback, and you’ll be kept well informed throughout the application process.