Drive trade sales by building relationships with tour operators, travel agents, airlines, and suppliers; develop and execute trade marketing, familiarization trips, sales missions, and training programs; represent destinations at industry events and support airline route development and niche distribution channels to increase awareness, arrivals, and spend.
Job Overview:
We are seeking a highly motivated Trade Sales Manager to join our dynamic team. This role plays a critical part in building and maintaining strong relationships with agents, tour operators, and other key partners to promote our clients' hospitality products and services. The ideal candidate will have a passion for travel, strong sales acumen, and excellent communication skills.
- Proven experience in negotiating with hotels, airlines, transportation providers, and other suppliers.
- Develop and implement trade programs to increase brand, destination awareness, visitor arrivals and spend.
- Develop and maintain strong relationships through direct outreach to tour operators, wholesalers, travel agents, mice/corporate/incentive buyers, airlines, and other distribution intermediaries or related travel partner(s)
- Identify, develop and implement tactical trade marketing programs with key distribution partners.
- Represent destination(s)at key travel industry events including exhibiting at trade shows and other events.
- Develop, promote, and execute sales mission in the market. Execution includes planning and appointment setting with key marketing partners in the market.
- Assist in the development, management of training programs with the travel trade, as well as workshops, road shows, and other creative and innovative programs.
- Develop and execute travel trade familiarization program with the goal of highlighting every aspect of the country.
- Ensure destination(s) is well represented in travel trade programs, brochures, and other industry communications.
- Develop airline relationships with the goal of monitoring and optimizing trends and supporting route development.
- Develop niche marketing opportunities and alternative distribution channels for a range of niche and specialist travel experiences.
Requirements
- Minimum 5+years of extensive experience in handling Trade sales.
- A degree in Hospitality, Tourism, Business Management, or a related field is preferred.
GEN PLUS Group London, England Office
Metal Box Factory 30 Great Guildford Street, Unit 207 Workspace®, London, United Kingdom, SE1 0HS
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