Job Description
Use your Trade Marketing skills to help craft the global marketing agenda and develop regional trade marketing campaigns to help grow the love for LEGO, our active share and consumer sales in Western Europe!
Bring your strong project and event management skills to lead the LEGO Group’s execution in the largest Toy Fair globally in Nuremberg as project lead.
Please note: The position will be based in our office in Munich or Slough and will follow a hybrid working model with 3 days in the office and up to 2 days working remotely. Relocation support is not offered.
Core Responsibilities
Trade Marketing:
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Work closely with Western Europe Trade Marketing colleagues to deliver on WE priorities and contribute towards a strong team - working across the region in line with ICP (Integrated commercial plans).
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Partner with BU trade marketing teams to understand their business challenges, customer needs and shopper nuances to effectively develop regional campaigns and tools, as well as influence global shopper marketing campaigns and toolboxes
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Lead campaign development and/or asset development for selected franchises and occasions, from briefing to delivery ensuring clear and timely communication with all key partners
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Be responsible for the full Trade Marketing budget, adhering to key deadlines and planning principles
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Work closely and collaboratively with regional commercial development (RCD), eCommerce Center of Excellence (COE) and BU Trade and marketing teams to deploy successful retail activations to drive brand engagement and drive sales both online and instore with our retailers
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Stay updated on market trends, consumer insights, and competitor activities to inform and adapt any future strategies or activities. Proactively look for Retail Marketing innovations in the e-Commerce & Omni-channel spaces & bring case studies our global Marketing team as well as our internal creative agency (OLA)
Event Management:
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Own and lead the end to end planning and execution for Nuremberg ToyFair and our Western Europe Marketing and Sales conference.
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Identify and evaluate potential risks, problem solve and mitigate risks to minimize impact on deliverables
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Drive post-project delivery review process and detail key findings for future events
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Full budget ownership for events and projects
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Collect input from all collaborators (global, regional and local) to understand needs and incorporate into a common concept
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Ensure timely and clear communication to team members providing updates on delivery, timelines and budgets
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Manage the relationship with the key agencies (internal and external) contracted to deliver projects on time, within budget and meeting our requirements and ensuring high quality
Do you have what it takes?
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Trade Marketing experience in an FMCG company
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Strong project and event management experience
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Excellent communication and interpersonal skills.
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A strong collaborator across disciplines and hierarchies to optimally steer a wide range of stakeholders
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Takes initiative and is effective in prioritising within a complex agenda
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Shopper-centric orientation with proven track-record of acting and developing shopper/retail activations for instore and online.
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Track record of converting insights to action
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Proficient in English
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Top Skills
The LEGO Group London, England Office
8 New Fetter Lane, London, United Kingdom, EC4A 1
