Trade Mark Formalities Paralegal

We’re ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

The Trade Mark (TM) Formalities Paralegal sits within the Intellectual Property (IP) sub‑team of the ASOS Legal Department.  As an innovative pure‑play e‑commerce fashion destination, IP and trade marks underpin every part of ASOS’ brand and business. This role is key to ensuring the Legal Department meets the needs of teams across the globe - requiring strong commercial awareness, the ability to work confidently across multiple jurisdictions, and the judgement to identify risks and escalate issues promptly.

You’ll need to be hands‑on, commercially minded, and highly organised, with the energy and curiosity to support the full lifecycle of our trade marks. A genuine interest in trade marks is essential, along with the desire to handle a blend of formalities and broader IP paralegal tasks at the fast pace our business moves.

The Details

You will be responsible for all TM formalities for the team working closely with the Senior TM Paralegal, while also supporting a range of TM/IP paralegal work:

Formalities

• Managing all formalities associated with TM filing programmes, prosecution, registration, and maintenance (including preparing POAs, application forms, renewal fee payments, etc.)
• Running audits of database updates to ensure accuracy and completeness
• Ensuring ASOS’ TM database is up to date with accurate, relevant information
• Producing reports and data for the IP Team, Legal Department and wider business
• Organising and maintaining storage and retrieval of original documents

Trade Mark / IP Tasks

• Instructing filing programmes and liaising with local counsel to ensure all requirements are met
• Preparing TM applications at UKIPO, EUIPO and WIPO
• Responding to day‑to‑day specification objections
• Working closely with local agents to ensure efficient portfolio management
• Gathering evidence for filings, prosecution and disputes
• Preparing first‑draft use statements for prosecution or disputes
• Running brand clearance searches
• Acting as the “#2” for paralegal tasks relating to IP claims
• Supporting our culture by championing Diversity, Equity & Inclusion strategies.

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

Qualifications

• CITMA Trade Mark Paralegal qualification (preferred)
• Solid experience in trade mark registration and prosecution, either in private practice or in‑house
• Previous experience using WebTMS
• Strong IT skills, particularly across Microsoft 365
• Excellent organisational skills and attention to detail
• Strong communication skills, with the ability to adapt style for different stakeholders
• The ability to thrive in a fast‑paced, constantly evolving environment
• A proactive mindset and ability to work in a fast‑growing, agile environment

About You

• Passionate about fashion, retail and brands
• Curious and eager to learn, including exploring AI tools, automation and simple agent‑building to streamline TM formalities
• Comfortable taking ownership and driving tasks forward independently
• Collaborative and approachable, with a willingness to work closely with legal, commercial and branding teams
• Able to balance precision with commercial pragmatism
• Calm and solutions‑focused when managing competing priorities
• Keen to contribute to process improvement within the IP/Brand Protection team
• Adaptable and resilient in a dynamic, fast‑changing environment
• Enthusiastic about supporting a high‑volume international TM portfolio
• Confident in communicating with internal teams and external counsel

BeneFITS’

• Employee discount (hello ASOS discount!)
• Employee sample sales
• Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from us
• 25 days paid annual leave + an extra celebration day for a special moment
• Private medical care scheme
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.